With our own, repeatable, fact-based and user-centric innovation process. For predictable growth strategies and successful products.
It’s clear. You can’t bust your head in the sand and wait till it’s over. External drivers such as ever-changing consumer needs and the speed of adoption of new technologies are pushing your business out of its comfort zone to innovate in areas of high uncertainty.
The perception is that the future of your business is uncertain, volatile, ambiguous, complex and competitors are entering the market at lightning speed. Innovation, if executed correctly, is the key to turn these challenges into opportunities and new business.
of leaders and managers believe that COVID-19 decisively changes the way you operate your business in the next 5 years.*
of leaders and managers are worried that COVID-19 has a long-term impact on customer needs.*
of german leaders and managers say that the future of their business lies in innovation.**
*McKinsey Study 2020 │ **McKinsey Global Innovation Survey 2019
of leaders and managers believe that they have the expertise, the ressources and the internal commitment to successfully approach new growth.*
of new market launches fail.**
of global leaders and managers are unsatisfied with the performance of their business in the area of innovation.***
*McKinsey Study 2020 │ **Harvard Business Study │ *** PWC Innovation Benchmark 2017
They are not a part of the business strategy, are not based on their own, individual goals, strengths, weaknesses, opportunities and threats and necessary structures, processes, cultures and skills that are required to be continuously and sustainably innovative do not exist.
They do not use repeatable product development processes and can therefore not achieve any plannable results.
They start with the idea before the actual customer problem is being defined or validated in detail. They contraribly solve the “how” prior to the “what” and the “why”.
In numerous projects we have learned why innovation initiatives and new product launches fail and are considered risky, time-consuming and expensive.
We understand innovation end-to-end, however, all steps can be commissioned modularly and starting points can be discussed individually.
Our innovation audit was specifically designed to give you a detailed and objective view into your current innovation skills related to your goals.
Make the future real and viable. We develop a dynamic and risk-minimizing innovation strategy based on your goals, innovation skills, strengths and weaknesses as well as opportunities and threats.
1. step: User and market definition. Identification of the basic need.
2. step: Classification and quantification of the needs (functional, emotional, social and financial).
3. step: Creation of a facts-based evaluation of new business opportunities (opportunity score).
4. steo: Specification of new market segments based on demand gaps.
5. step: Derivation of a plannable growth strategy based on the defined opportunity areas
6. step: Definition of the essential products = roadmap.
7. Schritt: Prototypen-Sprint zur Erstellung von neuen Lösungskonzepten.
Level of security that the solution will be accepted on the market.
To provide you with customized solutions we will first intensively discuss your individual challenges in the area innovation & product- and business portfolio development.
The preliminary talks, the problem definition as well as the definition of the project scope will not be included in the bill.
Analysis & Strategy Organization:
Implementation product development:
